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What Are Sales Funnels? – Episode 1 – Aware...

In this video we briefly explore sales funnels and what they are, how they can help your business and the first phase of the funnel process which is Awareness. In this video I hope...

Let’s talk UX

I had the pleasure of being interviewed by Upmarqt founder Olga on the magical mystery of UX, what it is, how it can affect your business and most importantly... how YOU can use it...

Human information processing & the impact of your w...

Human brains work on both the subconscious and conscious levels seemingly in parallel. As Donald A. Norman wrote in his book ‘The Design Of Everyday Things’ to make it simple it is...

How our design invokes emotion & influences users d...

In professor Robert Greene’s bestseller ‘The Laws Of Human Nature’ he discusses in the first law, the law of rationality. In it he explains that there are 2 types of irrational per...

The relationship between decision making & taking a...

The purpose of any decision is to achieve a goal. We achieve the goal by performing some kind of action.In Donald A Norman’s book ‘The Design Of Everyday Things’ he states that the...

How your users actually make decisions – Part 1 o...

Web Design Psychology : Understanding Users DecisionsAn Introduction To Decision MakingWe make tens of thousands of decisions a day, most of which are carried out without us knowin...

Are you making your users overthink?

Making your users overthink about why they are on your website, what they have to do or how to do it actively drives users to leave your site before you've even had a chance to win...